/ Ledgerwood Content for ´ºÉ«ÊÓƵ en /curiosity-gap/how-do-you-bounce-back-after-setback%C2%A0 <p>Why are people often only fleetingly happy about positive events, but persistently upset about negative events like setbacks? Alison Ledgerwood, professor of psychology at ´ºÉ«ÊÓƵ, has conducted extensive research to understand this.</p> November 14, 2019 - 4:26pm Karen Michele Nikos /curiosity-gap/how-do-you-bounce-back-after-setback%C2%A0 /news/uc-davis-study-says-logos-make-group-seem-real <p>Organizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity.</p> <p>New research at the University of California, Davis, shows that logos do far more — creating the impression that a group is unified, effective&nbsp;and coordinated, even when the members of the group don’t really seem that way on their own.</p> April 15, 2016 - 10:49am Karen Michele Nikos /news/uc-davis-study-says-logos-make-group-seem-real